Case Study · Launched October 2026 · Custom Websites
Rogue Beast Co.: a custom store built for pre-orders
Rogue Beast Co. is a new apparel brand from Marcos Diaz: bold, colorful shirts and hoodies with character art. He needed more than a page of pictures. He needed a store that could take real payments for a first run of pre-orders, charge the right sales tax, and hand him a clean list of what to print when the pre-order closed. I built it as a custom one-page store that runs on his own Stripe account.
The shop on a desktop and the top of the page on a phone. Every launch design has its own card with a front and back view. Select any screenshot to enlarge.
The brief: a store that can take pre-orders
Marcos launched with ten designs, eight tees and two hoodies, all on pre-order so the first run could pay for production. The store had to take real payments into his own account, charge sales tax correctly, and keep shipping simple: one flat rate in the US, free over $100.
It isn't a template platform. The shop grid, the product cards, the cart and the phone layout were built for his lineup and his rules: 2XL tees cost a little more, hoodies are priced on their own, and other colors are on request through the contact form.
Payment happens on Stripe Checkout, in Marcos's own Stripe account. Sales tax is worked out automatically from the shipping address. Before launch it was checked with a New York address: the state's clothing exemption applied and only the local rate was charged.
How the store works
From picking a size to paying, every step shows what the buyer is getting and when it ships.
From close date to print list
Every order is a pre-order with a set close date, shown in the cart and again on the payment page. When a batch closes, a small export reads the paid orders from Stripe and writes two files: a print list of designs, sizes and counts with no customer details, and an orders file for shipping. Fully refunded orders are left out, and a partial refund is flagged to check before anything is printed.
Sample data: made-up orders run through the real export. The export was tested against Stripe's test mode before launch.
A careful launch
Until launch day, the domain showed a simple Opening soon page, hidden from search, while the store was tested on a private preview. On launch day the store went live with checkout switched on, and the real payment page was opened and checked without placing an order.
Marcos also got a personalized Launch Guide: what his domain and hosting each do, what's his, what the 30-day Launch Warranty covers, and how to ask for changes.
What supports the finished store
The parts a shopper never sees are what make the store safe to run.
Restricted payment keysThe store's checkout key can only create checkout sessions. The export is built to run on a separate read-only key.
Security checks on every deployNo stray notes, files or keys published, and the store's internal files confirmed unreachable, before and after each release.
Live checkout checkPrices, shipping, tax by state and the pre-order line were checked on the real payment page at launch.
Contact and custom requestsOne spam-protected form sends questions and custom-art requests to the brand's inbox, with an art upload only for custom requests.
Ready to shareA link-preview card shows the brand's picture, name and a short description when the store's link is shared.
Launch Guide at handoverA personalized guide covering the domain, hosting, ownership, the Launch Warranty and how to request changes.
Want something like this?
This was a one-page store, with online ordering and secure checkout added to fit the project, and Website Care available after launch. Every project starts with a free conversation and a written quote with the price, timeline and payment schedule.